Our philosophy about SEO:
* Engaging content – does anyone not get this yet, especially after the Panda updates?
* The right balance of authoritative links and reputation links to the site -yes, there is a difference between these two types of links and depending on your website’s maturation, it needs more of one than the other to gain search rank.
* Build up an audience who become raving fans or cheerleaders for your organization - why keep all the fun to yourself?
* Focus on conversions more than on rankings - most people stumble over this and don’t get it at first, but the bottom line is if we can’t make you more money soon, you’ll stop paying.